UK woman wins the “Great Suzhou Treasure Hunt” Sweepstakes
The Great Suzhou Treasure Hunt sweepstakes has now ended and one Ms. J. Taylor from London has been announced the winner. She was one of 3,000 contestants in the April 2016 online competition, and wins an all-inclusive six-day holiday for herself and her guest in Suzhou. The contest was targeted at a European audience (UK and Ireland, specifically). The contest set-up required that participants complete an interactive online scavenger hunt covering Suzhou’s top attractions, allowing contestants to do an extensive virtual tour of the city. Based on initial digital partnership with the BBC, the contest has been done in many cities and its creators use it to promote each destination’s unique culture, cuisine, and heritage via a dedicated microsite for European travellers with interactive scavenger hunt content.
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